Imc Tools Used by Lux - 2060 Words

IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Saira Banu, Hema Malini, Zeenat Amaan, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwarya Rai and Kareena Kapoor. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name across the country. Sales†¦show more content†¦The Bars come in package sizes of 100g, 120g, 150 g .Lux has also launched a 45 g variant called Mini Lux priced at Rs. 5. Point of Purchases: The LUX is not given a notable placement on the shelves of different retail shops departmental stores for its sales promotion. Usually the company goes for wide display in the stores where it potential for its product. Different eye-catching decorations are made inside the store and in the showcase for outside display. These arrangements are made with the assistance of the sales people of the company. Advertisements: The message that the product reflects in its advertisements is the one that is usually narrated by the corporate itself. Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. Ads can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. USP or the common thread through all the advertisements is the Presence of Movie Stars through the ages. The product has been positioned on the basis of REFERENCE GROUP by using a celebrity popular at that point in time. Some amount of attribute positioning by mentioning the various ingredients has also been done. Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. 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Answer: B Page Ref: 4 Objective: 1 Difficulty: Easy 2) ________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior

Impact Of Technology On The Development Of Civilization

In contemporary society, science has played a more pivotal role than technology in the development of civilization. The purpose of science is to develop a vast breadth and depth of data and knowledge to enable us to understand why things are the way they are (Oberdan 26). On the other hand, technology is used to improve real problems based on justified beliefs and organizational systems (Oberdan 28). Without the knowledge and understanding of science, innovation would be lessened and society would not develop as rapidly or thoroughly. Scientific theories and discoveries build upon previous knowledge and understanding to enable us to better understand our world and each other. The body of scientific knowledge that has developed over thousands of years has enabled humans to enjoy a higher standard of living and live longer and healthier lives. According to Thomas Oberdan, Antoine Lavoisier is a prime example of scientific research advancement and ultimately to us understanding how chemicals react. Lavoisier discovered oxygen, one of the most important elements to enable life and growth (33). His scientific discovery lead to the findings by many others over time of the vast array of elements and ultimately the discovery of more complex chemical compounds and how these interact with each other. An example of science and its impact on human life in a broader perspective is the development of various vaccines to prevent the spread of lethal viruses in society. Vaccines forShow MoreRelatedImpact of Science and Technology on the Development of Modern Civilization806 Words   |  4 PagesThe Impact of Science and Technology to Society Albert Einstein (1921) The rapid rise of modern science has created major social problems. 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This statement by Fernand Braudel â€Å" Geography is the stage in which humanity’s endless dramas are played out† (Getz et al., Exchanges, 26) is a very moving and telling description. The terrain, whether it is natural or man made is not the end all, be all. It does however affect the stage a great deal. MountainousRead MoreThe Greek And Greek Influence Of The Roman Empire1604 Words   |  7 PagesAnother empire would soon take many influences from the Greeks. In Rome, an empire was beginning to rise. Roman civilization had its roots in Hellenistic culture because they idolized them. They borrowed and enhanced upon the Greek intellectual accomplishments. As the empire expanded this would become increasingly important. As the Romans continued to expand their empire and influence, they were also spreading the culture of those who influenced them—the Greeks. The Roman Empire at their peak had

Satirical Essay free essay sample

The people fortunate enough to have a home and a good job should not have to suffer when they walk down the street past hobos begging for a few dollars. It is not fair that the wealthy have to interact with the dregs of society on a daily basis. This problem has to be dealt with. That is why I propose that our society is in much need of the program, Clean Up The Streets (CUTS). The program resolves many different aspects of the issue . If the homeless are sent to landfills to collect cardboard and other material in which they can build their own houses with, this gets them out of sight of the wealthy. In addition to removing the homeless from our lives, it also aids the environment. With this new program, hobos are given a job in which they remove materials from landfills which they can then use to build shelters with. We will write a custom essay sample on Satirical Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yearly, Americans throw away 30. 9 tons of good food; this will make wasteful people feel as if they are actually helping people when they throw away unappreciated food. This also means that there will be plenty of food for the newly housed and employed people. Also, about $1 billion dollars worth of medicine is thrown out each year, so illness will be quelled as well. The new CUTS program is flawless; it resolves the issues of Grinnell 2 vagabondage, employment, and environmental problems. In today’s society, the homeless only get in our way. This is why it is imperative that the CUTS program be accepted. The first step in cleaning up our streets is housing the homeless. We can do this without donating half of our yearly salary to some hopeless program that supposedly builds fancy houses for the lesser people. With the CUTS program, all homeless are sent to landfills where they salvage our waste. This is very beneficiary to both arties of society. The primary goal of the CUTS program is to house every single homeless person in America, and we can do this without taxing the rich to give to the poor. They (society’s privileged few) can now feel good about themselves when they throw away their trash, knowing it’s going to a good place. In our current economic state, it is more important than ever to improve employment rates. The homeless are to blame for a good portion of the unemployment rate. If the CUTS program was to be accepted, the unemployment rate would drop, drastically. A secondary goal of CUTS, which goes hand in hand with the other objectives, is to employ the homeless at landfills across America. Their work would entail searching for waste products. They would only have to salvage 100 lbs of trash a week in order to stay employed and housed. Due to the age of technology, we are learning more and more about our planet. For example, we have learned about how bad America’s gluttony is. With only 6% of the worlds population, Americans generate 35% of the trash and consume 35% of the worlds resources. With the introduction of the CUTS program, who knows what those statistics will look like in just ten years. The program’s participants will be working, getting free Grinnell 3 food, and also helping save the world in the process. With hundreds of people in their own little community landfills sifting through trash and filth, unimaginable amounts of waste could be reused in the future. The CUTS program could resolve three very current issues if it were to be accepted; homelessness, employment, and environmental problems. Although the flawless solution could be considered inhumane, this couldn’t be further from the truth. The humanity comes in because the homeless are not equal to the citizens residing in the upper class, mostly because they do not pay taxes or work. Why should good tax paying people (who work hard for what they have) be forced to give money to people who have nothing and don’t work? Why should those who work hard have to suffer because of the slackers of society? They shouldn’t. They are much better suited working hard, just like the upper class does, and contributing to society, instead of bumming on the streets. Remember, â€Å"one mans trash is another mans treasure†.

Pressure System Essay Example

Pressure System Essay A Pressure system with two resistances Consider a pressure system with tank of volume V and varying pressure P at constant temperature. Fl is inlet flow through resistance RI with source pressure Pl. F2 is output flow through resistance R2 and flowing out at pressure P2. As the flows into and out of the tank are both influenced by the tank pressure, both flow resistances affect the time constant. A typical control problem would be to manipulate one flow rate (either in or out) to maintain a desired drum pressure. Variables: Controlled variable: P Manipulated variable: F2 Disturbance variable: Fl Here we develop a model that describes how the tank pressure varies with the inlet and outlet flow rates. Making a mass balance, Accumulation in the tank = Input flow rate (Fl) Output flow rate (F2) Flows (Ohms law is I = Driving Force Resistance dp dt RIR2 V (Rl+R2) RI +R2 RI R2 ( RI +R2) + ( Rl+R2) rp dP+p = KI Pl+K2P2 Where Kl= (Eq. l) VRI R2 Taking Laplace transform of equation (Eq. l) ps P(S) + P(S) = KI PI'(S) + K2P2(S) P(S) (1+ IPS) = KI PI'(S) + K2 P2(S) 1+1 s + KI P2(S) (Eq. 2) Equation 2 can be represented in a block diagram as below: rps+l rp S+l A Block Diagram of a pressure system with two resistances Assume: RI = 2 rntn,t-n3; R2 v=5rn3 2+4 20 3 6. 6676mtn l. Processing Without Control Where K ? 4 = 0. 667; Assuming step change from 2 m3/min to 3 m3/min in the disturbance variable: S(3S+1) Disturbance response without Control 0. 8 0. 4 0. 2 10 50 time (min) II. Proportional Integral Control for the Disturbance Changes Process: We will write a custom essay sample on Pressure System specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pressure System specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pressure System specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Process Transfer function: Gp(s) = Disturbance Transfer function: Gd(s) = I-I(S) Pressure Sensor-Transmitter (Analyzer): Gm(s) = Km m s+l but negligible dynamics > > > Gm(s) = Km Pm(s) = Gm(s)Pa(s) Block diagram for the pressure sensor-tramsmitter pa(S) m S+l Pm(s) Controller (PI controller): GC(S) = ) pa(S) = Control Valve: GV(S) = KV Pt'(S) o. S+l ; but negligible dynamics r > > > Comparator: E(s) = P sp (s) P m (s) P sp (s) = K m P sp (s) Block diagram for the entire process: Rd(S Psp(s) P sp (s) KC(I + ) pa(S) KIP PLI(S) Where: Y=controlled variable U=manipulated variable D=disturbance variable (also referred to as load variable) P=controller output E=error signal Ym=measured value of Y Ysp=set point sp=internal set point (used by the controller) Yu=change in Y due to U Yd=change in Y due to D Gc=controller transfer function GFtransfer function for final control element (including K , if required) IP Gp=process transfer function Gd=disturbance transfer function

Low attendances are a worry for game in UAE

Introduction There is need for organizations to understand the composition of international marketing to enable managers come up with successful strategies that can work within the global market. Operation of business activities sometimes takes place in complex environments where the businesses face high risks and uncertainties. This calls for necessary knowledge and skills in marketing and business activities that enables effective competition of the firm with others within the market (Doole and Lowe 3).Advertising We will write a custom research paper sample on Low attendances are a worry for game in UAE specifically for you for only $16.05 $11/page Learn More Marketers in sporting events are faced with the challenge of finding out important factors that lure people towards or away from sporting events. High pricing of the tickets is considered one of the major factors affecting match attendance in UAE stadiums. The games receive poor publicity in the media leaving the people with the notion that the tickets might be selling at very high prices. There is almost no advertising of these games and considering also that few people are either interested or play the games. The slow processing and sale of tickets is also one of the contributing factors for lack of motivation towards the games within UAE. Also tight security around the stadiums which sometimes leads to confiscation of spectator items is one of the discouraging incidences contributing to low match attendance (AFP 1). The rate at which people attend matches in stadiums is one of the potential sources of revenues. According to Cunningham and Kwon (139), the factors affecting fan turn out should not only be looked at theoretically but should be reviewed practically. There is the problem of marketing sports in UAE due to complexity in consumer behaviours and communication procedures. United Arab Emirates experiences low attendees in stadiums during matches because the people are cultured towards watching cinemas and visiting shopping malls. The attendance to football games have dropped drastically in the recent times with the number recording few hundreds of spectators per match. The entertainment sectors like cinemas are more popular in UAE than the games. This calls for effort by marketers in designing strategies on how to market football culture within UAE. The passion of football need to be restored back to the culture, this can be done through empowerment of youths, and creation of strong relationship between sports heroes and the fans. Concerning the tight security round and within the stadiums, sports management should provide alternatives to fans, like introduction of open glasses of water to the fans (Rivzi 1). Poor promotion of the domestic leagues makes fans not to be informed about the games and the venue of matches. There is need to adopt other marketing mix elements like communication to replace the traditional free entry to football.Adver tising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Problem Statement This research seeks to answer the question as to why football fans in United Arab Emirates do not attend matches at the stadium. From the sports administration view the sale of match tickets to fans is one of the important ways of raising revenue and also helps in promoting sporting activities within the country. Literature review There are many factors that affect the level of attendance on matches hosted in stadiums. Cunningham and Kwon (127), showed some factors which include the existing relationship between attitude and the reasons of attending a match. There is suggestion that teams should increase the level of interaction between players and fans. It is also important for teams to advertise their historical background which can act as a pulling factor to some fans. It is the responsibility of sports management to identify some of phenomenon that goes with sporting events that may be of interest to the satisfaction of fans needs. UAE football association was established in the year 1971 and has since struggled with the issue of maintaining good fan base. The association has so much focused on sponsorship driven football, where they invite European top team players for the purposes of improving public relations between sports and the people (Madichie 308-318). According to Coughlin and Erekson (180-185), football is one of the most attended games and its contribution acts as the primary determinant of revenue contribution to the sporting department. The ability of converting regular attendee of matches in UAE to season ticket holder and attract more fans depends on a number of factors which include the ability to field winning teams (DeSchriver). This seems tricky on the side of administration since it is not easy to maintain winning team on a yearly basis. The sports games must be made more i nteresting to keep the fans at the level where they long for more of such experiences seasonally. There is also a lot of concern by fans on the physical surroundings of the stadiums and security. According to Bitner (57-71), the physical environment of any sporting stadium matters a lot and determines the level of consumer turn out.Advertising We will write a custom research paper sample on Low attendances are a worry for game in UAE specifically for you for only $16.05 $11/page Learn More The type of services plays important role towards determining the rate at which consumers frequent the any leisure setting. In applying the type of services concept to social settings, Wakefield and Blodgett (66-71), experimented with two Baseball stadia and found out that most of the fans who commented positively on the quality of type of services were most likely to frequent the stadium for future events. This is contrary to those who had negative comments on the st adia services, since they were less likely to be back for future events. Quality services of a stadium are mostly determined by the crowd capacity it can contain comfortably in one match setting. Other factors like team loyalty were found to be one of the factors that affect fans’ desire to frequent games at given stadiums. There are other variables like parking space, spectators control and the quality of food served within the stadium restaurants. This shows that sports arena is one of the major factors that affect the rate of attendance of matches within stadiums and the decision by fans to purchase more tickets in future games. Study on the attendance behaviour during games is considered to be influenced by psychological, economic and social factors. Kelman’s Functional Psychological theory of attitudinal Influence measures the motivational tools that influences match attendance in stadiums. This theory applies some constructs such as sense of obligation and identi fication with the victory (Kahle, Kambara and Rose, 51-60). Then there is the social theory that uses the concept of casual social nature of human being. This stresses the fact that sporting events should be utilized as places for healthy interactions between people of diverse backgrounds. The games should have clear definitions on the nature of fans and the duration of matches. There should also be clear sense of fanaticism for specified events and enough room for socialization. Boundaries are drawn concerning the level of noise from the crowd within the stadium and the level of interactions between players and fans. Restrictions should be made on some negative behaviour like smoking and high ticket prices (Kahle, Kambara and Rose, 51-60). Hypothesis The rate of attendance in any match in UAE stadiums is dependent on the value fans attach to tickets based on the level of quality entertainment brought by the game There is no relationship between the value of the ticket and the qual ity of entertainment that fans attach to games Research methods Telephone surveys were conducted to randomly selected fans who were asked to explain on what motivates them to attend matches. They were also asked on their frequency on game attendance. Research was conducted on some households to ascertain on the influence of community beliefs on certain aspects of games. This revealed that community disapproval of any game affects the general view and attendance towards the game.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Variables related to stadium services such as parking space, security of fans and quality food were examined. The data was finally analysed using SPSS package which showed any relationship that existed between independent and dependent variables. Correlation research was used to determine the level of similarity between dependent and other independent variables (Gall et al). Correlation is the most preferred method since it helps in revealing the factors that determine frequency of attendance of fans to matches hosted within stadiums. The only disadvantage associated with correlation research design is that it gives more descriptive results than those given by use of experimental methods. Results The findings identified several categories of fans, those who were highly involved in sporting activities, those who are significantly involved and those not very concerned about sporting activities. The first category of highly motivated fans considers matches as point of influence from wh ich they can build their sense of importance. This kind of fan enjoys the matches and appreciates the entertainment that goes with it. In this case the marketers can utilize marketing of specific events with detailed information about the teams to attract such like fans. The second group were found to be attracted by the organization and setting of the stadium during the matches. Then the third group of lowly motivated are only attracted to the game leaders or highly rated players. This calls for marketers to consider serious marketing on league leaders, top scorers or highly rated players. Conclusion There is call for sporting managers to strategise on how to build stadiums that are more comfortable for fans. The stadiums should include adequate ventilation space and temperature regulators that make it conducive for interactions. Marketers should focus on how to provide promotions that enable easy interactions between fans and top players and also create spaces that allow the fans to air their views through media. This helps in promoting fan identification which increases the level of enjoyment that accompanies sporting activities within the stadium. There is need to introduce prize draws for attraction purposes. This is where valuable products are presented to winners at sporting events. Though there is still belief that the best way to attract fans is through signing high profile players and involving participation of top continental teams within the sporting events, the use of incentives is still applicable (Rivzi 1). Works Cited AFP. Confusion, apathy explains poor games ticket sales. 2010. https://www.emirates247.com/ 26th October, 2010 Bitner, Mary. â€Å"Type of services: The impact of physical surroundings on customers And employees†. Journal of Marketing, 56 (1992): 57-71. Coughlin, Cletus. Homer, Erekson. â€Å"An Examination of Contributions to Support Intercollegiate Athletics†. Southern Economic Journal 51(1984):180-195. Cunningham Kwon. â€Å"The Theory of Planned Behaviour and Intentions to Attend a Sport Event†. Sport Management Review 6(2003): 127-145 DeSchriver, Timothy. â€Å"Factors affecting spectator attendance at NCAA Division II Football contests†. International Sports Journal, 3(1999):55-65. Doole, Isobel Robin, Lowe. International marketing strategy. South- Western Cengage Learning, London, 2008 Gall, Mark, Wiener, Borg Gall, Cheryl. Educational Research: An introduction (6thed.). White Plains, NY: Longman Publishers USA, 1996. Print Kahle, Lynn, Kambara, Rose. â€Å"A functional model of fan attendance Motivations for college football†. Sport Marketing Quarterly, 5 (1996): 51-60. Madichie, Nnamdi. â€Å"Professional Sports: a new ‘services’ consumption mantra in the United Arab Emirates (UAE)†. The Marketing Review, 9 (2009a): 308-318. Rivzi, Ahmed, 2009, Low attendances are a worry for game in UAE. 2009.  Web. Wakefield Blodgett. â€Å"The import ance of type of services in leisure Service settings†. The Journal of Services Marketing, 8(1994): 66-76. This research paper on Low attendances are a worry for game in UAE was written and submitted by user Aurora Gentry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The study of a panda Essays

The study of a panda Essays The study of a panda Paper The study of a panda Paper The panda is black and white, like a bear in shape, but different. Things to remember in the last hour before the exam: Life processes at the cellular level (This is not a revision sheet youve done that by now Its a list of things you might want to remind yourself about 1. Cell parts. Most structures/organelles common to animal and plant cells. [P] = plants only C] Cytoplasm transparent Jelly ? cells activities occur here CLC Cell/plasma membrane regulates movement of materials in/out of cell. SELECTIVELY permeable. Phosphoric belayed. Phosphate heads (hydrophilic) face inside cell/outside cell. Fatty acid tails of lipids (hydrophobic) to interior. Small molecules e. G. Water diffuse through. Larger ones transported via protein channels. 0 Nucleus cell control centre, controls metabolism via enzymes. Contains genetic info DNA. Chromosomes only visible when cell is dividing. Contains nucleolus makes RNA and ribosome. Cell wall [P] protects cell gives strength and support. Is permeable and made of cellulose. Controls turgidity (can resist high internal pressures without stretching). 0 Chloroplasts [P] site of photosynthesis, contain chlorophyll green light-trapping pigment. Elongated shape maximizes S. A. To volume ratio, Increasing uptake of CO and H2O uptake and output of 02 and glucose (photosynthetic capacity). Chlorophyll molecules embedded In grand (stacks of ethylated membrane) more S. A. More chlorophyll = Max. Amount of light captured = more photosynthesis. Surrounded by stoma enzymes and water. 0 Large (central) vacuole [P] large and permanent structure containing cell sap (salts, sugars, amino acids). Salts in sap produce strong tendency for water to enter cell (by osmosis) keeping cell turgid. Vacuole displaces cytoplasm to edges of cell meaning chloroplasts are close to CO and light. Also short gas diffusion distances. 0 Mitochondria site of aerobic respiration. Enzymes attached to Cristal (membranes folded to Increase the S. A. = greater # of enzymes) produce ATOP (adenosine troposphere). Occur In high numbers In cells with large energy needs e. G. Sperm muscle cells. 0 Googol flat disc shaped sacs modify and package proteins C] ERE: Rough has bound ribosome (site of protein synthesis) makes proteins and transports proteins to Googol. Smooth has free ribosome makes steroids, lipids and hormones 2. Specialized cells perform specialized functions in multicultural organisms. Examples include: 0 Guard cells form stoma (small opening in epidermis) when turgid. Turgid = crescent moon shaped, flaccid = oval shape. Thick inner walls help them open/close stoma. Allow CO and 02 in and out. Also main route of H2O loss via transpiration. Swelling of vacuole controls opening/closing. Contain chloroplasts. 0 Palisade cells long, thin column shaped cells many can fit close together. Contain MANY chloroplasts. Cells arranged vertically so light passes through less cell walls to cells beneath. 0 Spongy mesosphere (beneath palisade layer) has more rounded not so tightly packed cells. Large Intracellular alarm spaces maximizes diffusion rate of gases during photosynthesis. (CO In 02 out). CLC Root hair cells Long and thin extension at one end with thin cell to vastly increase S. A. For absorbing small BIOLOGY Dont forget to throw this away DO NOT take it into the exam by mistake We dont want you disqualified by mistake 3. Movement. Three main mechanisms. Diffusion: Movement of substances from high concentration to low concentration along a concentration gradient which exists until diffused substance is evenly distributed. Passive movement. E. G: CO diffusing in / 02 out of leaf (through tomato). Note: can occur Just in solutions, as well as across membranes. 0 Osmosis: Movement of H2O from high concentration of H2O to a low con. Of H2O water through semi/selectively permeable membrane ( from a more dill. Solution to a more con. Solution). Passive movement. E. G. Absorbing water through plant roots, kidney tubules reabsorbing water. Active transport: Movement from a low con. To a high con. Energy is required. E. G. Absorption of MGM by roots, glucose uptake in intestines. 4. Enzymes. Protein molecules acts as biological catalysts increase rate of reactions. Substrate = molecule the enzyme acts. Increase in substrate concentration = increase in rate up to a maximum. Enzymes are specific have AD shape with unique active site only work on a particular substrate. Function best in particular conditions e. G. An optimum temperature and optimal PH. (function poorly outside these). At very low temperatures, enzyme action slow; as temp. Increases reaction rate increases (more collisions/time) BUT at high temperatures enzyme is denatured (peptide chains unravel active site is lost enzyme is permanently inactive). CIO every ICC rise enzyme activity approve.. Doubles. Co-enzymes complete the active tit essential to enzyme action. Inhibitors (poisons) combine with active site to prevent enzyme function. 5. Photosynthesis. Needs CO via stomata, H2O via roots and xylem, sunlight and chlorophyll. CHIC + AH 0 C6H1206 + 602. Sunlight needed as source of (solar) energy. Rate affected by light: more light = more photosynthesis up to point where plant is at Max. Photosynthesis level any increase in light intensity wont affect the plant further. Rate at midday >early morning [evening. No photosynthesis at night. Rate in summer > winter. Temperature affects rate. 6. (Aerobic) Respiration. C6H1206 602 0 CHIC + AH. Breakdown of glucose occurs in 2 steps glycoside in cytoplasm, then Krebs/citric acid cycle in the matrix of the mitochondria and electron transport system on Cristal of mitochondria. Energy from food (from breakdown of glucose and fatty acids) converts ADAPT + P 0 ATOP. ATOP = the energy carrier / energy in a usable form. ATOP is broken down elsewhere to ADAPT + P releasing useful energy for cellular work. 7. Cell division. 0 A cell cycles between periods of cell division, growth, normal activity (enterprise) and back to division. DNA replication occurs DNA makes exact copy of itself prior to ell division so there is a full set of genetic information available in each cell after division then preparation for mitosis then mitosis. The cycle repeats. DNA contains code for synthesis of proteins in its base sequences. All cells need the code to synthesis essential proteins for the cell to grow and carry out its role. DNA must replicate accurately so all new cells have a complete copy of the code. 0 Key steps. DNA helix unwinds, two strands unzip between bases, new nucleotides Join to the enzymes. Base pairing (A-T and C-G) essential provides mechanism accurately making two identical DNA molecules.

How Evil Has Evolved from the Early Witch Craze to Contemporary Ideas Essay

How Evil Has Evolved from the Early Witch Craze to Contemporary Ideas on Evil - Essay Example Exactly where did Satan evolve? The first appearance of Satan or the concept of Satan began following the Babylonian captivity of Judah in the 4th and 5th centuries. â€Å"Shatan† became known as the evil one to the Persians, as they became fearful of the Israelites. The Israelite faith adapted to the figure God, and he became the creator of good and Satan became the evil one. In ancient times good and evil pagans were formed as early cultures began to change from hunters of food to gradual farming societies. Gods and Goddesses of the Harvest were formed, as a way of giving thanks to what was harvested. Eastern and Western Europe were the first to see magical practices and witchcraft through all cultures shortly after. However, witchcraft, was not given the name witchcraft until the 13th century when the Anglo-Saxons formed covens. Dracula also has a history of being one from the dark side. Oblivious to some in our society, the name Dracula evolved from a Vlad Dracul who actua lly lived in Romania in the 14th century. Vlad Tepes was born on December 1431 in Sighisoara, Romania and his father was the governor of Transylvania. He was inducted into the Order of Dragon, which was a military/religious society, one year before. The primary goal of the society was a crusade for good, and war against the Turks. The Boyars of Romania felt that the Order of Dragon was evil, and associated it with the Devil They dubbed Vlad’s father â€Å"Dracul†, which in Romanian means Devil. Thus, Dracula evolved from the name, which means â€Å"the son of the devil.† The 15th century brought about the Witch Trials, which began in 1490, and these times have been called â€Å"the burning times.† England established the first and second Witchcraft Act, which made it illegal to organize covens in the 16th century. From this time forward, the covens were forced to go underground and become secret. A new and stricter law was passed in the early 16th century and was able to stay in place until the early 17th century; however, hysteria broke out in England, and tricked to the American colonies. The Salem Witch Trails began in Massachusetts during the late 1600s. Evil at its highest point expanded to include hangings, drowning and burnings at the stake. By the 18th century, England gained some stability, and the 16th century Witchcraft Act was repealed by King George II. By the 19th century, some of the secret covens began stepping into the public eye, and many books and publications on the subject were written in England. By the 20th Century the last Witchcraft Act of England was reformed, and the Craft was no longer illegal by 1951. Wicca was formed in 1951, which combines beliefs from folklore and mythology and was seen as a woman’s religion. In the 21st century or the â€Å"New Age,† native American beliefs become popular through TV and movies. This brings pagan beliefs to the surface as an acceptable and open religion. In 2007 the Veterans Administration approves the Pentagram’s use as a symbol acceptable on headstones in military cemeteries. From ancient times to our modern present times, good and evil have always been a part of our lives. If there is a good, then in retrospect there has to be an evil; is this true? There are natural evil occurrences in our society, floods and earthquakes, being struck by lightning and terminal illnesses. These all bring devastation, death and despair. But there is also humanistic evil, which most psychologist would call abnormal human traits. This is a question of moral evil and how our society views good and evil. As the timeline indicates we have drastically relaxed our values to allow evil a comfortable place in our society. This is not to say that good is better or evil is

Business and Society Case Study Example | Topics and Well Written Essays - 250 words

Business and Society - Case Study Example Clean water supply is however a significant problem, in India and globally, and has been the center of focus for such organizations as the United Nations with such goals as reducing the percentage of people who cannot access sustainable clean water supply to 50 percent by the year 2015. Threat to this sustainability is significant as initiated water projects stall amid locals’ inability to assume responsibility over the projects but clean water supply remains a health and economic necessity. Commercial players have moved in to supply clean water in India while other socially responsible companies seek non-commercial solutions. Social responsibility that incorporate profit oriented and non-profit oriented objective promises a solution and tops Byrraju’s current considerations. The foundation’s SWEET water project begun in 2004 and charges consumers little fee that is used for operations and maintenance. Many of the target customers are however not willing to pay t he price despite affordability and their concerns include taste of the project water and preference for other needs. Establishing the water project requires collaboration between the community, contributing 75 percent of construction cost after application, and Byrraju foundation contributing through loaning. The community then runs the project put pays a percentage of revenues to the foundation for the advanced loan and maintenance. The current situation however challenges feasibility of the project prompting alternative measures that Hari is considering such as raising prices, selling the project, market expansion, grant application, and

The Great Gatsby - Element of Fiction - The Plot Essay

The Great Gatsby - Element of Fiction - The Plot - Essay Example Nick Carraway, Jay Gatsby, and Daisy Buchanan. She is Nick’s cousin (Fitzgerald 2). Tom Buchanan, Daisy’s husband and Nick’s classmate. Jordan Baker a long time friend to the Buchanan’s family (Gross & Jean 29). Myrtle Wilson Tom’s mistress. The final major character is George B. Wilson Myrtle’s husband. Nick then had moved to the West Egg. Daisy, Nick’s cousin is married to Tom (Gross & Jean 43). They live close to New York City in a town known as East Egg. Tom is tremendously wealthy. For this reason, Daisy had married him (Fitzgerald 12). Nick regularly visits his cousin’s family in East Egg. Where Nick lives, he is neighbored by a wealthy man known as Gatsby. Gatsby throws parties weekly. Nick visits Daisy one evening at her home for dinner. He is introduced to a beautiful girl Jordan. Jordan and Nick start up a romantic relationship (Fitzgerald 25). Through Jordan, Nick learns that Tom has an affair with Myrtle Wilson. Myrtle is a wife to a gas station owner (Gross & Jean 46). One evening, Tom invites Nick to a party in New York. He also invites his mistress Myrtle Tom picks Myrtle on his way to the party. Myrtle gets drunk to uncontrollable levels, while at the party (Fitzgerald 30). She is, therefore, not keen on what she says. She makes fun of Daisy. This hugely angers Nick. For this reason, Nick beats her up (Gross & Jean 51). Actually breaks her nose. Gatsby had fallen in love with Daisy five years ago. Then he was a poor military man. Daisy had opted to marry Tom who is richer (Fitzgerald 45). This was after Gatsby had gone to participate in the war. Gatsby was so determined (Gross & Jean 57). He wanted t get rich. This would help him win Daisy back. This had challenged Gatsby to gain wealth rapidly. He did this through illegal deals of selling prohibited alcohol (Gross & Jean 63). He had then bought the mansion. This was to be close enough to daisy. Gatsby has gained immense wealth (Fitzgerald 47). He plans on

Signs of Harm and Abuses Social Work Codes of Practice

Signs of Harm and Abuses Social Work Codes of Practice Allan Cochrane Introduction In this essay I will be looking at signs of harm and abuse, ways in which the individual may become vulnerable to abuse, legislation in relation to safeguarding and codes of practice in which we as social care workers must adhere to in order to safeguard an individual. Harm and abuse is something that unfortunately happens, but there are ways in which we can recognise the signs of children who are victim to this. Physical abuse can lead to neurological damage, injury, disfigurement, disability and in the most severe cases death. The possible signs of physical abuse could see someone with injuries that arent consistent with an explanation given for how they received them, injuries to the body in places which are not normally exposed to falls or rough play, injuries that have not received medical attention, bites, bruises, burns and fractures that do not have an accidental explanation, reluctance to change for or take part in, games and sports activities. The effects of sexual abuse could include behaviours such as self-harm, inappropriate sexual behaviour, depression, sadness, and a severe loss of self-esteem. The impact of this is believed to increase the longer the abuse continues. The possible signs of sexual abuse could be eating disorders such as bulimia or anorexia, sexual activity through words or drawings, repeated urinary infections and stomach aches, severe sleep disturbances, allegations concerning sexual abuse, preoccupation of sexual matters and knowledge of adult sexual behaviour or engages in sexual play inappropriate for the childs age, the child is provocative or seductive towards adults. Neglect of a child can have an impact on health, social functioning, education, growth and development, relationships and more severely death. The possible signs of neglect could be hunger, tiredness, dirty clothes, clothes too big or too small or inappropriate for weather conditions, left to fend for themselves or left unsupervised, unkempt, dirty hair, dirty skin, bad odour, untreated illness, infected cuts (www.kirkleessafeguardingchildren.co.uk) There are many ways in which children can be vulnerable to abuse such as parental substance abuse, the child has poor communication skills, absence of supportive/structed living environment, family is isolated, family dysfunction, history of abuse in the family, family refuse professional help, witness to abuse or domestic violence, child has no support/rejected by parents or carers, family live in poverty, poor housing conditions, family have an unhealthy social network, parent/s suffer from depression/stress, parent/s unable to supervise child. In recent years, we have seen a rise in children being targeted online, in a report by the Herald, it is estimated that the number of indecent communications recorded under the Sexual Offences (Scotland) Act 2009 between adults and children under the age of 13 rose from 103 in 2013/14 to 165 in 2014/15. In 2010 when the legislation first came into force there were only 15 offences recorded by Police Scotland, under the legislation it is an o ffence for a person to send sexual written and verbal communication to a child. (www.heraldscotland.com/news/14569603.Rise_in_the_of_Scottish_sexual_predators_targeting_children_online/) The Children and Young Peoples (Scotland) Act 2014 is a current piece of legislation designed to safeguard our children and young people, the act focuses on the rights of the children and young people in Scotland-encourages Scottish ministers and public bodies to think about these rights and how they relate to their work, the wellbeing and getting it right for every child (GIRFEC)-by improving the way services work to support children, young people and families, early learning and childcare-to strengthen the role of early years support the childrens and families lives, getting it right for looked after children-to ensure better permanence planning for looked after children. The act will also strengthen existing legislation that effects children and young people by creating a new right to appeal a local authority decision to place a child in secure accommodation, and by making procedural changes in the areas childrens hearings support arrangements and school closures. (www.gov.scot/To pics/People/Young-People/legislation/proposed-bill) The SSSC is the regulator of the social service workforce in Scotland, their role is to protect the public by registering social service workers, setting standards for their work practice, conduct, training and education and by supporting their professional development. Where social service workers fall below these standards of practice and conduct, they will investigate and take action. Some of the duties and responsibilities set out by the SSSC to safeguard individuals are 3.3 follow practices and procedures designed to keep me and other people safe from violent and behaviour at work, 3.9 enable people who use services and carers to make complaints. Take complaints seriously and either respond to them or pass them to the appropriate person. Take appropriate action when there is an allegation of harm, 4.3 take necessary steps to the reduce the risks of people who use services harming themselves or other people (Scottish Social Services Council, codes of practice for social service w orkers) Conclusion My research has shown me the various ways in which harm and abuse is perpetrated on an individual and the signs that we can look for to prevent further abuse or harm taking place. It has also shown me government legislation in protecting individuals and codes of practice that social services worker must work to, to safeguard individuals in our care. Word count:Â  883 References http://www.kirkleessafeguardingchildren.co.uk accessed 12.02.17 http://www.heraldscotland.com/news/14569603.Rise_in_the_of_Scottish_sexual_predators_targeting_children_online/ accessed 12.02.17 http://www.gov.scot/Topics/People/Young-People/legislation/proposed-bill accessed 14.02.17 http://www.cyps.org.uk/policy/children-young-people-scotland-act# accessed 14.02.17 Scottish Social Services Council, codes of practice for social service workers

Government and Politics - Time to Stop Lying Essay -- Argumentative Pe

Time to Stop Lying A great number of young adults have lost interest in the political system of this country. It is really quite simple- the power structure is not working in our favor, we see no great future achievements in legislation or politics, and we would much rather put our energies towards more fulfilling ends. The nature of politics in this country has progressed to a corrupt web of lies and deception that clearly favors the white male who spends his life working nine to five and has given his voice, his freedom, his manhood over to his government. Â   Those of us who refuse to succumb to this lifestyle find ourselves constantly battling to maintain even a base level standard of living. We have not chosen to close our eyes to the social conditions that surround us, and we have not chosen to be pretentious suburbians living life in a bubble of our own creation, fooling ourselves into believing that words and legislative acts will solve the many problems of these times. Â   We do not have much faith in the legislative system in America. We study our history, and realize that nothing has really changed, despite numerous amendments, acts, and programs. We find these to be simple attempts to pacify the masses in a scheme of the largest proportions to launder our riches and our wealth. Â   You ask why we do not vote or participate actively in politics. I ask why should we choose betwee... ...ve us some skills to enter into this rat race you have started. Give us computers, teach us to use them, and help us in our individual pursuits. Stop sucking us dry with taxes and fees, and give us financial assistance to start our independent pursuits. Repay the descendants of slaves and repay the Native Americans. Find some justice for the people of this country. Educate us on truth and the world. Don't shut us in a box, ignorant of the world community, perpetrating white supremacy and western "democracy." Give us something worthwhile to vote for and we might start showing up at the polls. Don't be afraid to admit the wrongs of the past and present; that is the only way to grow and move into the future. Â  

AIDS: Impacts Escalate From Families to the World

The world always poses innumerable threats to humankind’s health and well being. Famine, flood, earthquakes, war, terrorism, epidemics and natural disasters riddle our lives with tragedy. One of the most terrifying of these killers remains silent and unseen even though it may lurk beneath the very skin of those individuals you cherish most.This terrifying phenomenon has traveled throughout the world and has settled into even the most prosperous nations. Medical advancements, educational programs and government policies have not had success in subduing the spread of this biological executioner. For over three decades, the AIDS virus has run rampant across the globe.As time goes on we see more infections and fewer solutions to the ongoing problems this virus leaves in its wake. The AIDS virus has caused a great deal of substantial and devastating impacts worldwide. To better understand those impacts, a review of the virus and its capabilities will reveal just what a powerful inf ection this microorganism causes.At first, the AIDS virus appears harmless. It does not bring about immediate impending death or even directly harsh and noticeable symptoms. Unlike that of the dreaded avian bird flu virus which killed several people in Asia with in a matter of days, the AIDS virus can afflict a body for over a decade before death ensues.This happens as a result of the immune deficiency that AIDS causes in a body. The virus itself would not bring about mortality, but for the fact that hampers its host’s immune system, leaving the person susceptible to contracting other illnesses and disease. Chronic illnesses can last for years, can reoccur constantly, and finally can destroy the AIDS afflicted individual once their immune system has broken down to the point of no survival.In this respect unlike other infections AIDS slowly kills its host, and during that slow period of transition can render a person completely incapacitated with other illnesses. This aspect o f the disease has just as much impact on the world as the impending deaths that follow.The AIDS virus transmits itself through contact with body fluids. This means, blood, semen, saliva and other body fluids have the potential to infect others. Unprotected sexual intercourse has most often received the blame for transmission, or perhaps most often gets popular media coverage.Similarly, AIDS transmission also occurs like wildfire among drug users who contract the virus using contaminated hypodermic needles. Sadly enough, cases in which a mistaken blood transfusion held the virus has also caused infection. AIDS also passes from mother to unborn child. So if the mother incurs the infection prior to giving birth, her child will likely have HIV as well.Unfortunately the threat of contracting AIDS increasingly impacts the world as lack of funding and education lead to misinformed populations.While there exist medical treatments for individuals afflicted with AIDS, the treatments only subd ue the symptoms of the virus for a time rather than eradicate the illness completely.The medical world has had considerable trouble controlling the AIDS virus and formulating a vaccine for it because of, â€Å"the ability of a virus to change its genetic structure, which, in turn, changes the very proteins in the envelope that would be targeted by a vaccine.Exactly why some viruses shift so drastically and the AIDS virus seems to be able to change its colors as fast as the classic chameleon of the viral world, the flu virus — is unclear† (Langone 150).As the previous statement explains, the rapidly mutating virus makes it nearly impossible to replicate the correct variables for an effective antibody. This impacts the world leaving the medical field at a loss for answers and people at a loss for cures.More personally, the AIDS virus impacts families around the world. When men of the family incur the virus, they most likely will unknowingly transmit it to their wives as well. Men, who act as the predominant financial supporters of the household find their health and their ability to provide for their loved ones failing.When the patriarch cannot work and bring home finances the family may find itself sliding into poverty. Especially if healthcare providers learn of the man’s illness and refuses to pay the vastly incremental costs that the malady can accrue over time.So, as the men of families contract and struggle with the affliction, the rest of the family feels the impact and later as we shall see so does the rest of the world.Women feel just as much impact from the AIDS virus and possibly more. If their husbands have unknowingly contracted the virus, chances are that wives will then incur the infection from their spouses. In some cases women in this situation may conceive children which will also have the virus upon birth. Women feel a great impact from the AIDS virus since they act as the primary caregivers of the family.Time spent at hom e caring for an ailing husband leaves them unable to find financially productive jobs in the community (â€Å"On the Socioeconomic Impact of the HIV/AIDS Epidemic†). Mothers afflicted by the AIDS virus will eventually fade like their husbands, and in doing so leave their unaffected children as orphans. The impact of AIDS in this regard has a devastating impact on the individual families as well as the world.Similarly, as mentioned above, children can feel the most severe impact of AIDS in their lives. As parents weaken and families fall deeper into poverty, children find themselves without care givers and the basic needs for food, shelter and safety go unfulfilled. If the children have contracted AIDS from their parents upon birth, they too face the impending doom as the virus ravages their immune system.Over all the effect on children can be seen as, â€Å"AIDS is decimating entire generations of productive young adults, while leaving behind a huge cohort of children withou t parents and adequate community support, vulnerable to exploitation and lacking education and livelihood opportunities† (â€Å"On the Socioeconomic Impact of the HIV/AIDS Epidemic†). This impact of AIDS on children has impounding world wide impacts as will later be discussed.Lastly, elders in the family who have not contracted the AIDS virus also feel the impact as the affliction ravages younger family members. Grandparents must often take in their orphaned grandchildren. If the elders have lost their health and capabilities, they often depend on the help and financial support of their children.With AIDS destroying their offspring, it also destroys their caregivers and financial support for health and medical needs as well. In this respect, AIDS impacts both ends of the age spectrum, both the very young and the elderly. All of these familial impacts have been felt by humans worldwide.In relation, we have seen how the AIDS virus tears apart families and impacts all pers ons of the family. These impacts further compound from individual families, eventually reaching out and affecting entire populations. The mortality rates of AIDS affect areas obviously increase. As both young children and adults die from their AIDS induced illnesses.Also, the average life expectancy of individuals drops drastically in these populations, due to the fact that AIDS transmission most often occurs in children and young adults. As stated by the article, On the Socioeconomic Impact of the HIV/AIDS Epidemic, â€Å"AIDS kills people mostly in the 15-49 year age group.†This age range of incurred infection leads to a drop in years of life as younger people die of the virus well before the normal projection of life expectancy. For example, â€Å"By 2005-2010, average life expectancy at birth in the 11 worst affected countries is projected to decrease to 44 years. instead of rising to 61 years as projected in the absence of the disease† (â€Å"On the Socioeconomic Impact of the HIV/AIDS Epidemic†).  Lastly, due to the fact that AIDS affects persons in their reproductive years, a decrease in child bearing ensues, leading to population decline in afflicted nations around the world.Over all the AIDS virus has caused a great deal of substantial and devastating impacts worldwide. Men, who act as the financial backbone of the families fall ill and can no longer provide for their families needs. The women often spend time caring for their ailing husbands rather than obtaining jobs for needed income.The women and children can also unknowingly incur infection from the men of the family. Children and elders who are not affected find themselves without care givers and financial supporters. All of this adds up to leave nations around the world with increased mortality rates, lower life expectancy rates and fewer birthrates.Also of importance to note are the economic impacts felt around the world as labor force declines the individuals affected c an no longer work. Families as well as nations slide into poverty when they cannot produce the food or materials needed due to lack of human resources.

Reduction Definition and Examples in Chemistry

Reduction Definition and Examples in Chemistry Reduction involves a half-reaction in which a chemical species decreases its oxidation number, usually by gaining electrons. The other half of the reaction involves oxidation, in which electrons are lost. Together, reduction and oxidation form redox reactions (reduction-oxidation redox). Reduction may be considered the opposite process of oxidation. In some reactions, oxidation and reduction may be viewed in terms of oxygen transfer. Here, oxidation is the gain of oxygen, while reduction is the loss of oxygen. An old, less-common definition of oxidation and reduction examines the reaction in terms of protons or hydrogen. Here, oxidation is ​the loss of hydrogen, while reduction is the gain of hydrogen. The most accurate reduction definition involves electrons and oxidation number. Examples of Reduction The H ions, with an oxidation number of 1, are reduced to H2, with an oxidation number of 0, in the reaction: Zn(s) 2H(aq) → Zn2(aq) H2(g) Another simple example is the reaction between copper oxide and magnesium to yield copper and magnesium oxide: CuO Mg → Cu MgO Rusting of iron is a process that involves oxidation and reduction. Oxygen is reduced, while iron is oxidized. While its easy to identify which species are oxidized and reduced using the oxygen definition of oxidation and reduction, its harder to visualize electrons. One way to do this is to rewrite the reaction as an ionic equation. Copper(II) oxide and magnesium oxide are ionic compounds, while the metals are not: Cu2 Mg → Cu Mg2 The copper ion undergoes reduction by gaining electrons to form copper. The magnesium undergoes oxidation by losing electrons to form the 2 cation. Or, you can view it as magnesium reducing the copper(II) ions by donating electrons. Magnesium acts as a reducing agent. In the meantime, the copper(II) ions remove electrons from magnesium to form magnesium ions. The copper(II) ions are the oxidizing agent. Another example is the reaction that extracts iron from iron ore: Fe2O3 3CO → 2Fe 3 CO2 The iron oxide undergoes reduction (loses oxygen) to form iron while the carbon monoxide is oxidized (gains oxygen) to form carbon dioxide. In this context, iron(III) oxide is the oxidizing agent, which gives oxygen to another molecule. Carbon monoxide is the reducing agent, which removes oxygen from a chemical species. OIL RIG and LEO GER To Remember Oxidation and Reduction There are two acronyms that may help you keep oxidation and reduction straight. OIL RIG- This stands for Oxidation Is Loss and Reduction Is Gain. The species that is oxidized loses electrons, which are gained by the species that is reduced.LEO GER or Leo the lion says grr.- This stands for Loss of Electrons Oxidation while Gain of Electrons Reduction. Another way to remember which part of the reaction is oxidized and which is reduced is to simply recall reduction mean reduction in charge.

Penny Press - One Cent Newspapers

Penny Press - One Cent Newspapers The Penny Press was the term used to describe the revolutionary business tactic of producing newspapers which sold for one cent. The Penny Press is generally considered to have started in 1833, when Benjamin Day founded The Sun, a New York City newspaper. Day, who had been working in the printing business, started a newspaper as a way to salvage his business. He had nearly gone broke after losing much of his business during a  local financial panic caused by the cholera epidemic of 1832. His idea of selling a newspaper for a penny seemed radical at a time when most newspapers sold for six cents. And though Day merely saw it as a business strategy to salvage his business, his analysis touched upon a class divide in society. Newspapers that sold for six cents were simply beyond the reach of many readers. Day reasoned that many working class people were literate, but were not newspaper customers simply because no one had published a newspaper targeted to them. By launching The Sun, Day was taking a gamble. But it proved successful. Besides making the newspaper very affordable, Day instituted another innovation, the newsboy. By hiring boys to hawk copies on street corners, The Sun was both affordable and readily available. People wouldn’t even have to step into a shop to buy it. Influence of The Sun Day did not have much of a background in journalism, and The Sun had fairly loose journalistic standards. In 1834 it published the notorious â€Å"Moon Hoax,† in which the newspaper claimed scientists had found life on the moon. The story was outrageous and proven to be utterly false. But instead of the ridiculous stunt discrediting The Sun, the reading public found it entertaining. The Sun became even more popular. The success of The Sun encouraged James Gordon Bennett, who had serious journalistic experience, to found The Herald, another newspaper priced at one cent. Bennett was quickly successful and before long he could charge two cents for a single copy of his paper. Subsequent newspapers, including the New York Tribune of Horace Greeley and the New York Times of Henry J. Raymond, also began publication as penny papers. But by the time of the Civil War, the standard price of a New York City newspaper was two cents. By marketing a newspaper to the widest possible public, Benjamin Day inadvertently kicked off a very competitive era in American journalism. As new immigrants came to America, the penny press provided very economical reading material. And the case could be made that by coming up with a scheme to save his failing printing business, Benjamin Day had a lasting impact on American society.

Medieval armor Research Paper Example | Topics and Well Written Essays - 1500 words

Medieval armor - Research Paper Example However, armor was associated with rank within the military and served the purposes of the cultural event of war as much as it served the functionality of battle. As well, it often designated the role of the individual within society, the type of armor worn having relevance to class and social status. Armor served a great number of purposes within the medieval social environment and was not strictly a resource for functionality. Armor began to appear in the fourth century in Europe, often made from what was left behind by the Roman soldiers who had tried to conquer the lands. Barbarians began to construct protection from what was left behind and setting up the culture to eventually improves upon those designs. As metallurgy began to grow technologically, armor began to reflect a higher sophistication in its manufacture (DeVries and Smith 38). The many types of armor during the Middle ages are numerous and vary from one country to the next. However, the basic European styles of armor were divided by head armor and body armor, with differences in each section. Head armor was a vital form of armor in that it protected the most vulnerable and essential part of the fighter. The head was vulnerable to cutting, thrusting, and bludgeoning moves that would immediately take down or kill an offender. A common configuration of armor was a chain mail hood, called the camail or the coif de mailles, with a metal helmet placed over the chain mail (Cosman and Jones 2

SPEECH #3 Essay Example | Topics and Well Written Essays - 500 words

SPEECH #3 - Essay Example In human society, the reasons for friendship formation may vary from each particular person to another. Each of the reasons must have its own strengths and weakness with regard to people’s perceptions. This discussion will consider the reason that makes the most sense, its strengths and weaknesses, and the most ridiculous reasons for attraction between individuals. Perceived similarity has been considered as the most sensible reason for attraction between individuals. Perceiving that other people possess similar attitudes and beliefs as oneself, encourages interpersonal attraction (Adler and Proctor 271). Those individuals, who share attitudes and characteristics, tend to attract each other, and they usually form strong relationships. It is a common belief that individuals with real similarity develop initial attraction. Due to perceived similarity, people can be rated as similar to others in on-going relationships (Adler and Proctor 271). Such perception can either be a romantic relationship or friendship. Individuals tend to have positive emotions towards other people after recognizing that they have similar attitudes and characteristics. Therefore, similarity is of great importance in human society because people are always in need of others, conforming to their beliefs and values (Adler and Proctor 271). However, perceived similarity has g ot both strengths and weaknesses. Similarity is a very strong factor in enhancing relationships between individuals as people with similar attitudes and characteristics feel motivated to contribute ideas freely to their colleagues (Adler and Proctor 271). However, the extent of similarity between individuals in on-going relationships may change as individuals interact with social and physical factors in the world. Individuals who used to share attitudes, beliefs and other characteristics may possess different attitudes, beliefs

Changing Fashion Essay Example | Topics and Well Written Essays - 1500 words

Changing Fashion - Essay Example The essay "Changing Fashion" discusses how and why fashion and trends change. From the definition of Barnard it is evident that fashion can mean different things to different people. Kawamura propounds a sociological approach to fashion that is based on a system of social institutions that produces and nurtures the concept of fashion as well as the phenomenon or practice of fashion. An institutionalized system comprising a persistent network of beliefs, customs and formal procedures form a distinct social organization with the acknowledged focal purpose of creating or producing fashion. Fashion is dynamic, it keeps changing, it is a target that keeps moving; yet fashion is not just change per se, it has been defined as â€Å"institutionalized, systematic change produced by those who are authorized to implement it.† Again, it has also to be understood that notwithstanding the fact that fashion undergoes a continuous process of change, the institutions, organizations and firms t hat form the basis of fashion can be relatively very stable. Some researchers tend to incorporate this dichotomy into their works by differentiating between style and fashion. Style is defined as â€Å"one of the main components of group identity A style is the external manifestation of certain underlying values and principles †¦ Style is not just musical taste, ways of dress or speech. It should be seen as a combination of all this elements, where the whole is more than the sum of its parts.† Fashion is considered to be the variations.

Unity-Mountain Climbing Competition from Shibo Essay Example for Free

Unity-Mountain Climbing Competition from Shibo Essay Preparation for reading: We love the shibo, love the shibo vibrant, love the big stage of the shibo, love the shibo unity, love every employee from shibo. Mountain climbing competition held in Gongyi Fuxi Mountain is just a miniature of shibo.. On the steps of spring, the Mountaineering climbing Competition jointly organized by shibo International Trade Department and e-commerce Department held in Gongyi Fuxi Mountain on April 3, 2012. the company attaches great importance to the activities, Dong Maosheng, the General manager of company jointly participate in the mountaineering game. With the order of â€Å"Ready, Go! †, everybody sprints to the Fuxi Mountain â€Å"peak†. In the game, players vied with each other, reflecting the courage first to the sense of competition and hard work of consciousness. at the same time, they help each other in the game, hand in hand, showing a good team spirit . After 30 minutes of intense competition, everybody arrived in end one by one. , company leadership comrade issued souvenirs. After mountain climbing competition, The general manager Dong Mao Cheng represent the company leadership to encourage everyone that quarter fully approved. He hope everyone strengthen the collective consciousness, sense of innovation to improve the cohesion and combat effectiveness and execution in future work . At the same time, he hope that each staff member can be fully and improve their quality, multi-skill all-rounder. The event will not only exercise everyone’s fitness, ease the work pressure, and promote communication between employees, but also to create a healthy, progressive and positive team atmosphere.

Genetic Engineering is Unethical :: Genetic Engineering Essays

Genetic engineering is a technology that has been created to alter DNA of different species to try and make them more improved. This essay will discuss the eugenics, the religious point of view about genetic engineering, genetically modified food and the genetic screening of embryos. In this essay it will be said wether genetic engineering is ethical or unethical. During 1924 Hitler said that everyone needs to be blond hair, blue eyes and white. This is known as Eugenics, thanks to a new science known as biotechnology in a few decades? people can custom make their children. The DNA can be changed so that the child?s appearance is altered and if they had a disease the scientist can take out the disease that causes it. Just because scientists can take out a gene that causes the disease how do they know that another disease can be created? They don?t that?s why many people don?t believe in designer children. If we start genetically modifying people ?We are going to have? as much knowledge? as much power as God.? In a way scientists that genetically modify do not have the right to do it. Scientists are considered to be playing God because they have come up with the technology and change species DNA so they look or behaviour completely different. Humans have forgotten that they are not God they cannot change people. Genetically modifying food is an advantage for Australia because without genetically modified food we would not be able to maintain our role in agriculture. Genetically modified food grows faster, costs less and lasts longer. An argument put forward about genetically modified food is that because it is cheaper and more can be produced the poorer countries can have genetically modified food and hopefully less people will die. The problem with this is that to set up a place where food is genetically modified and to hire people to modify the food is very expensive and if they are poorer countries there is a big chance they can not afford it. The procedure of genetic screening embryos allows the finding of a defective gene in an embryo. In many countries there is already a widespread programme to screen for the chromosome abnormality. Since this technology can change the information at the level of individual?

An Export-Led Growth Strategy: Pakistan Essay

This essay makes no pretence to offer a novel concept or a new development strategy and most economists reading it will probably stifle a yawn and turn the page. Yet it is a subject worth talking about. Many countries round the world, most notably the former Asian Tigers, China, Brazil, Turkey and more recently India have followed such a strategy with great success. Pakistan has not and it is well to ask why and what we can do about it. Pakistan has never had a consistent, coherent and well-articulated export-led growth strategy. Indeed, exports are often treated as a residual, an after-thought, once the domestic market has been filled. This is inexplicable given our persistently large trade deficit which has not been reduced over time and we have difficulty financing it (filling the gap) each year. Economic growth has at various times been driven by either the public or private sector or more recently – and most disastrously in the previous government – by consumption which created dangerous asset- price bubbles in the domestic economy, led to overheating pressures and a surge in inflation and imports. Economic growth has never been driven by exports nor has building a dynamic export sector been at the forefront of any government’s economic strategy. While the large-scale manufacturing sector in Pakistan is the focus of policy attention not least because it has a powerful lobby, it is the tip of the manufacturing (and export) sector ice-berg. It is the small and medium-enterprise manufacturing (SME) sector in Pakistan that generates four-fifths of our manufacturing output, employment and exports. Sustained and focused policy-driven growth in this sector with its strong forward and backward inter-industry linkages is the kind of -inclusive- growth that Pakistan urgently needs. With labor-input a large component of capital and output, rapid SME growth has important positive implications for wages, employment, living standards and the goal of poverty alleviation. Why Pakistan has shied away from adopting such a strategy is not clear. Of course every now and then there is much bluff and bluster about boosting exports and grand plans to contain our external deficit and debt. Since the government is busy giving â€Å"top priority† to everything, the priority that should be given to exports is drowned amid the â€Å"noise† of the many – and often contradictory – pronouncements. Perhaps the first reason for not paying sufficient attention to the SME sector – and an incredible one at that – is that we don’t know much about the SME sector despite its size and importance in the economy. We have large bureaucracies dealing with SME in all provinces but it is unclear what they do. Surveys of activity this sector are taken in -frequently, sometimes as far apart as 15 years, and a inter-survey growth rate is calculated which is then put into the National Income Accounts and repeated year-after-year until the next survey. The real growth rate of the SME sector has been fixed at as low a figure as 2. 5% per annum. The present fixed rate is 7. 5% per annum. But what is really happening in the SME sector in the inter-survey years no one knows except through crude methods of linear interpolation. If there is no information and just a fixed assumed growth rate with fixed and outdated coefficients for employment and capital, there can be no meaningful strategy of export- led growth in the SME sector to begin with. The second reason could be that we don’t like to talk about exchange rate policy except in whispered conspiratorial terms. Maintaining a -stable† exchange rate is always thought to be a reflection of how well economic policies are being managed. Governments frequently interfere with exchange rate management issues and demand that the exchange rate is kept -stable. † An appreciating exchange rate is greeted with applause. Devaluation is always bad. Nominal â€Å"exchange rate stability† was one of the highly –touted achievements of the Musharraf years even though no one was noticing that Pakistan’s export to GDP ratio was falling (along with our notoriously under-performing and falling tax-to-GDP ratio). This presented prima facie evidence that export profitability was most probably being compressed and the authorities should have done something about it. But given that we were in an era of plentiful aid and other capital inflows there was no pressure on government to do much either on the export or the tax front. Added to the conspiracy theories, there is a widespread view that exchange rate devaluation which for exporters means more rupees earned per dollar exported, has no effect on export performance. The reality is more nuanced and worthy of some elaboration. There are fairly long lags between exchange rate depreciation and the response of exports. It takes time to gear up production to the new level of export profitability. Furthermore, for devaluation to impact exports in a positive way, the exchange rate must depreciate in â€Å"real,† rather than only â€Å"nominal,† terms, that is, the extent of depreciation (or increase in nominal export profitability), of say 10 percent, must exceed the going rate of domestic inflation, say 7 percent. Exports respond to increases in real profitability (in the above example the real increase in export profitability is 10 percent minus 7 percent = 3 percent, not just the nominal change in profitability, 10 percent). If the extent of devaluation is offset, or more than offset, by higher inflation because macro policies are insufficiently tight and there is cost-push inflation, there will be no stimulus to exports because there is no, or perhaps even a negative, change in real export profitability. Importantly, any increase in real export profitability needs to be sustained if the stimulus to exports is to be lasting. If exporters see that the improvement in real export profitability is likely to be fleeting and will dissipate through future inflation, or a change in government policy, they will have little incentive to export and would prefer to sell in the domestic market. Given the concentrated, oligopolistic structure of industry in Pakistan and the high-levels of protection afforded to producers in the domestic market from foreign import competition, real profitability in the domestic market can be very high, often a multiple of what can be earned in the export sector. In Pakistan this has been a strong disincentive to produce for exports. This brings to the foreground a â€Å"second-order condition† for a successful export drive. Even if there is a real increase in export profitability, the much higher real profitability levels, or â€Å"monopoly rents,† that can be earned in the domestic market will induce firms to sell domestically, eschewing exports. Worse, firms may actually switch back to selling in the domestic market and cease exporting altogether as the differential between domestic profitability and exports rises. Of course, a judicious application of trade, tax and tariff policies and other incentives can help countries achieve an incentive structure more favorable to exports. Many countries that are more aggressive with their export drive actually tilt profitability sharply towards the export sector and ensure it is sustained. The importance of establishing an incentive structure favorable to exports is underscored by the fact that exporting, per se, is a challenging task. Not only are quality requirements higher, strict adherences to, for example, packaging, labeling, and hygienic standards is essential. One often hears of Pakistani exports being banned in foreign markets because of our failure to adhere to high standards. Competition from other countries selling in the same market is intense; price wars and dumping can be ruinous, and there are tariff and non-tariff barriers and complex procedural regulations in the importing country that have to be negotiated and complied with. These â€Å"non-price† determinants of exports can be of significant importance. While price and non-price factors interact to determine competitiveness, exports also respond to export market income growth. The magnitude of the response of exports to income growth is the â€Å"income elasticity of demand for exports† which generally reflects the country’s export mix. Given the commodity composition of Pakistan’s exports, dominated by low-value textiles such as yarn and cloth, the income elasticity of our exports is not large, perhaps even less than unity (or less than one). This means that for every one percent increase in export market income growth, our exports respond by less than one percent. This less than â€Å"unitary income elasticity† of our exports explains why Pakistan’s export market share has lagged behind the growth in global income and trade. By contrast, in the more dynamic exporting countries, the income elasticity of exports of their higher-value added products can be as high as four or six and these countries have made impressive strides in expanding their global market share. Many countries use the exchange rate as a weapon of export competitiveness, most prominently China, where the exchange rate is kept artificially depreciated (by some calculations by as much as 42% but now down to 24%), when China’s massive trade surpluses with other countries, most notably the US, and even more massive foreign exchange reserves (presently $2. trillion) would point towards a policy of gradual appreciation of the currency that would slow down the torrid pace of China’s exports and pull in more imports driven by domestic demand. In doing so, China’s massive trade surpluses would start to diminish, and with other surplus countries adjusting in a similar manner, the global economy would be better balanced. According to a recent estimate a 20% appreciation of the Chinese currency would cut $150 billion off the US trade deficit with China and create 1 million US jobs by making US exports more competitive. Pakistan needs to change the commodity composition of its exports, add new higher value products for export and look for new export markets. After 62 years we still export the same products of largely unchanged quality to the same markets as reflected in the estimated â€Å"Commodity Concentration Index† of our exports which has remained broadly unchanged. We have made little progress in moving up the -value-added chain† and getting better unit prices for our exports. One study showed that the unit price our exports can be as low as one-third of the unit price other developing exporting countries earn for the same product. The unit price of our exports of garments, for example, was lower than the unit price received by exporters in Bangladesh for the same garments selling to the same market. This is a distressing fact since it shows the Is there any empirical econometric support to the view that the real exchange rate matters? There have been a surprisingly few studies done in Pakistan given the importance of the subject (most of the studies have been done by the World Bank, Asian Development Bank and the IMF using Pakistani data). These studies do point to a strong and fairly robust relationship between the real exchange rate and exports. Of course, other factors too contribute as explanatory variables such as world income growth. The lags between real exchange rate changes and real exports mentioned earlier need to be carefully specified to get a better â€Å"fit† of the predictions of the econometric model to the actual data. Other than these models which are probably out-of-date, the projections that are made each year in the context of our export targets are based on what can be termed â€Å"casual empiricism. The government iterates to a target figure for each export commodity based on discussions with trade bodies and simply extrapolates by using an agreed compound growth rate from a given base-year figure. There is no rigorous forecasting model which specifies explanatory variables that underlies the export targets. To sum up, Pakistan needs more information and better information on what is going on in the SME sector from which most of our exports emanate. It will be costly since the SME sector is widely dispersed but the benefits would more than justify the cost of more frequent surveys of the full population of the SME sector, say every three years with smaller sample surveys taken each year so as to build-up a time-series profile of the dynamics of the SME sector. External donors would be more than willing to finance such a survey (s) with grant (non-debt-creating) funds if Pakistan can present a credible plan. The decision by the US to give $100 million to the SME sector could portend a new beginning for the sector but one has misgivings about the administrative and technical capacity of the SME establishment and whether they can or will deliver meaningful results. Discussion of the appropriateness of the exchange rate and how domestic inflation and relative inflation affects export profitability, the difference between nominal and real exchange rate, the overall conduct of exchange rate policy, and different exchange rate regimes followed by more successful exporting countries, needs to be more transparent, up-front and better understood. The point to drive home is that the real exchange rate does matter and is an important – albeit not exclusive – determinant of lasting export success. It is the most important price signal in any economy. The incentive structure needs to tilt towards exports versus selling in the domestic market through judicious adjustment in trade, tax, finance and tariff policies. Special, selective incentives should be given to exporters, especially new exports which should not be available to producers selling in the domestic market within of course the ambit of WTO rules. To prevent abuse of these incentives they should be tied to performance and withdrawn if performance is not forthcoming as measured by, say, actual exports in the previous three years. If this â€Å"tilt† is sustained, new exports will emerge of products and from sectors previously un-thought of A look at the rag-bag category of â€Å"Miscellaneous Exports† in the export data turns up some surprising high-value items that Pakistan exports (some to very sophisticated markets in Europe) but the amounts are small and their year-on-year growth is erratic. Since there is little targeted encouragement given to these new exports, they usually fade out of the export picture altogether. If there is no domestic market that they can turn to, these firms shut down. In both cases, Pakistan has lost a potential export item and valuable foreign exchange something that we can ill-afford. Focusing on fostering growth in these high-value exports which emanate from the SME sector would improve the export mix, diversify the export base, reduce the commodity concentration of our exports and increase the income elasticity of demand for our exports in world markets. The non-price determinants of exports need to be strengthened through emulating â€Å"best-practice† techniques employed by the leading exporters of the world. This is not rocket-science since most of the â€Å"best-practice† techniques can be gleaned from the internet. Furthermore, domestic investors and FDI proposals that are aimed at exports should be given the highest priority and placed on a fast-track of approval. FDI inflows offer the best route to securing structural shifts in the technological progress function in the SME sector while at the same time bringing in better managerial and marketing skills which are so critical in exporting. Enhancing productive efficiency in the SME sectors means being able to offer higher wages in line with productivity improvements which would lead to higher living standards and poverty levels dropping to the teens as demonstrated by the remarkable success of other exporting countries. As productivity growth responds to output growth (as in the P.  J. Verdoon and Kaldor models which inverts the causality of neo-classical models of Solow and Swan) with output growth being driven mainly by net exports as would be the case in an export-led development strategy, static and dynamic economies of scale can be reaped through the process of â€Å"Learning-by-Doing† as espoused by the US economist Kenneth Arrow in his path-breaking work. Such dynamic economies of scale and increasing returns can generate positive cumulative circular causation effects that impact costs, prices and profitability in the export sector.

Jesus Christ Essay

In most part of the world, Jesus Christ is not a stranger in concept and in fame. Some books in the Holy Bible were even devoted to discussing and retelling the life of Jesus Christ. It could be seen then that the main writers or proponents regarding the accounting of Jesus’ life and works were written by Matthew, Mark, Luke and John. These four writers wrote the first four books that could be found in the New Testament. As was mentioned earlier, these books were dedicated in telling the readers about Jesus and how He had come to dominate a part of the world with His teachings. In the book written by Joseph Girzone, he had recreated the stories that could be found in the first books of the New Testament and made it reader friendly. In a way, the author had omitted the things that are not part of the story of Jesus’ life and teachings. He then had patched up or combined the books in chronological order, from the birth of Jesus Christ to His death and Resurrection. The first thought that came into my mind is that the book is not completely different than what could be found in the Bible. However, the advantage of having this book is that it is already arranged in a way that would not confuse the readers. The book, ‘Jesus, His Life and Teachings: As Recorded by His Friends Matthew, Mark, Luke, and John,’ could be used by those who are only interested in knowing the life of Christ and also His teachings. A person could refer to the Bible, of course, but this book makes it easier to read since the chronological aspect of Jesus’ stories are already laid down. It was said that Joseph Grizone had already written books where Joshua is the character and since more and more people are turning towards his concept of Joshua, he then tried to resolve this by publishing the life of Jesus in the light of the Joshua fame (Maudlin). The book then was published in order to counter the influence of Grizone’s Joshua. It was not surprising that Grizone’s character had clicked among the people since most of the people are looking for an example that is highly mortal in disposition. The first point of the book then is the story concerning the birth of Jesus Christ. Naturally, this aspect of the book covers the story of how Mary was already engaged to Joseph and how Mary was visited by an angel to impart the good news (Girzone). As a chosen woman, she then would carry Jesus in her womb through the Immaculate Conception. Another aspect of the book is Jesus’ journey in spreading the word of God. It could be seen, or read rather, that Jesus had travelled widely with his apostles and wherever He went, blessings and lessons could be received. There were numerous instances where Jesus had swayed the masses towards His cause just by doing the works of God. This is where His popularity had grown. Along with His popularity then, persecution and accusations had then arisen along with the suspicion of the authenticity of Jesus’ principles. With the persecution, Jesus then had to undergo hardships from the so-called leaders of the time and was incriminated to die through crucifixion. These hardships could be seen as Jesus’ Passion. This is where Jesus had to walk along the street and carry the burden of the cross. He was asked to renounce His teachings but Jesus did not try to defend Himself nor revoke what He had already shared about His Father. He then had to suffer publicly and die in the cross. In every beginning there is an ending. But this could not be the holistic case of Jesus Christ. He may have died during the crucifixion but He resurrected from the dead and descended into Heaven to claim His spot beside His true Father. This concept of resurrection is important for the believers since it is the sign that Jesus had already left the mortal domain and went to Heaven. Also, this concept would also entail that the Holiness of Jesus could no longer be contested by those who had persecuted Him. It was said that who shall ever believe in Him (Jesus) shall be saved. In this light, Jesus then became the bridge that would cover the gap that man has with God. The book may not have any difference at all from those that are from the New Testament but what Grizone did was to combine the efforts of the four disciples and retold the greatest story. Having a subject about the New Testament, the book could be very helpful especially when some parts of the New Testament contain the story of Jesus Christ. A big bulk in studying the New Testament is the part where God had sent His own Son to save us, the sinners. The book then could provide a simple and easy access for the students who want to know the story. However, it should be noted that not all of the contents in the New Testament were included in Grizone’s book so it should be considered that there could be other sources that can be used. The main point here though is that Grizone’s retelling of Jesus’ story is a much easier version to understand especially when he had already incorporated what Mathew, Mark, Luke, and John had written in the first four books of the New Testament.