Imc Tools Used by Lux - 2060 Words

IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador, Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala, Nargis, Meena Kumari, Mala Sinha, Sharmila Tagore, Waheeda Rehman, Saira Banu, Hema Malini, Zeenat Amaan, Juhi Chawla, Madhuri Dixit, Sridevi, Aishwarya Rai and Kareena Kapoor. The last frontier for most actors aspiring to stardom is becoming a Lux ambassador. The brand has outlasted many soaps. From the beginning, Lux became a household name across the country. Sales†¦show more content†¦The Bars come in package sizes of 100g, 120g, 150 g .Lux has also launched a 45 g variant called Mini Lux priced at Rs. 5. Point of Purchases: The LUX is not given a notable placement on the shelves of different retail shops departmental stores for its sales promotion. Usually the company goes for wide display in the stores where it potential for its product. Different eye-catching decorations are made inside the store and in the showcase for outside display. These arrangements are made with the assistance of the sales people of the company. Advertisements: The message that the product reflects in its advertisements is the one that is usually narrated by the corporate itself. Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor. Ads can be a cost effective way to disseminate messages, whether to build a brand preference or to educate people. USP or the common thread through all the advertisements is the Presence of Movie Stars through the ages. The product has been positioned on the basis of REFERENCE GROUP by using a celebrity popular at that point in time. Some amount of attribute positioning by mentioning the various ingredients has also been done. Lux campaigns have wooed millions of people over the decades. Popularly known as the beauty soap of film stars, Lux has been an intimate partner of the brightest stars on the silver screen for decades. An ode to theirShow MoreRelatedIntegrated Marketing Communications5413 Words   |  22 PagesCommunication Definition: IMC is a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communications disciplines – for example, general advertising, direct response, sales promotion, and public relations – and combines these disciplines to provide clarity, consistency, and maximum communications impact by The American Association of Advertising Agencies (the 4A’s) The Emergence of IMC The Market revolutionRead MoreMarketing Is Called Delivery of Standard of Living4264 Words   |  18 Pagesnot marketing...however the publicity and hyping of the event for commercial purposes is. It was the era of the clean-cut figure in a smart suit, the glad hander salesman who could sell refrigerators to an Eskimo, capable of selling everything from used cars to Bibles. 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Introduction Read MoreReed Supermarket Case32354 Words   |  130 Pagesotherwise, without either the prior written permission of the publisher or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any afï ¬ liation with or endorsementRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagescreate jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: 4 Objective: 1 Difficulty: Easy 2) ________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior

Impact Of Technology On The Development Of Civilization

In contemporary society, science has played a more pivotal role than technology in the development of civilization. The purpose of science is to develop a vast breadth and depth of data and knowledge to enable us to understand why things are the way they are (Oberdan 26). On the other hand, technology is used to improve real problems based on justified beliefs and organizational systems (Oberdan 28). Without the knowledge and understanding of science, innovation would be lessened and society would not develop as rapidly or thoroughly. Scientific theories and discoveries build upon previous knowledge and understanding to enable us to better understand our world and each other. The body of scientific knowledge that has developed over thousands of years has enabled humans to enjoy a higher standard of living and live longer and healthier lives. According to Thomas Oberdan, Antoine Lavoisier is a prime example of scientific research advancement and ultimately to us understanding how chemicals react. Lavoisier discovered oxygen, one of the most important elements to enable life and growth (33). His scientific discovery lead to the findings by many others over time of the vast array of elements and ultimately the discovery of more complex chemical compounds and how these interact with each other. An example of science and its impact on human life in a broader perspective is the development of various vaccines to prevent the spread of lethal viruses in society. Vaccines forShow MoreRelatedImpact of Science and Technology on the Development of Modern Civilization806 Words   |  4 PagesThe Impact of Science and Technology to Society Albert Einstein (1921) The rapid rise of modern science has created major social problems. Not only has science created profoundly affected man’s material way of life it also offered an equally profound mental upheaval. As resulted from the changes it has effected in man’s rational understanding of his environment and his attitude toward knowledge. Materials life has primarily felt the technological knowledge growing out of industrial applicationRead MoreEffects Of The Crusades On Western Civilizations915 Words   |  4 Pagesnegative impact to western civilization, however, that may not be the case. On the contrary, the Crusades provided a positive short-term and long-term economic, religious, and cultural development to western civilization. These wars caused a change in the economy and with politics. Though the crusades caused some negative consequences, it also provided some positive short-term consequences as well. These positive short-term consequences aided in the development of western civilizations. Some ofRead MoreImpact Of Trade And Conquest On The Civilizations1244 Words   |  5 PagesEarly civilizations we have learned include Mesopotamia, Egypt, India, and China. After learning about these civilization, I can include there were many impacts to the development and spread of these civilizations. Although trade and conquest were the two more prominent impacts, conflict (conquest) had the most important impact on the developments of these early civilizations. Trade and conquest both had their impacts, but looking closer one impact was more significant than the other. Trade was aRead MoreAshford His 103 (World Civilizations I) Entire New Course Essay1446 Words   |  6 PagesAshford HIS 103 (World Civilizations I) Entire New Course IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/HIS-103-World-Civilizations-I-Entire-New-Course-ASHFORD-1161.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com Hunter-Gatherers. 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This statement by Fernand Braudel â€Å" Geography is the stage in which humanity’s endless dramas are played out† (Getz et al., Exchanges, 26) is a very moving and telling description. The terrain, whether it is natural or man made is not the end all, be all. It does however affect the stage a great deal. MountainousRead MoreThe Greek And Greek Influence Of The Roman Empire1604 Words   |  7 PagesAnother empire would soon take many influences from the Greeks. In Rome, an empire was beginning to rise. Roman civilization had its roots in Hellenistic culture because they idolized them. They borrowed and enhanced upon the Greek intellectual accomplishments. As the empire expanded this would become increasingly important. As the Romans continued to expand their empire and influence, they were also spreading the culture of those who influenced them—the Greeks. The Roman Empire at their peak had

Satirical Essay free essay sample

The people fortunate enough to have a home and a good job should not have to suffer when they walk down the street past hobos begging for a few dollars. It is not fair that the wealthy have to interact with the dregs of society on a daily basis. This problem has to be dealt with. That is why I propose that our society is in much need of the program, Clean Up The Streets (CUTS). The program resolves many different aspects of the issue . If the homeless are sent to landfills to collect cardboard and other material in which they can build their own houses with, this gets them out of sight of the wealthy. In addition to removing the homeless from our lives, it also aids the environment. With this new program, hobos are given a job in which they remove materials from landfills which they can then use to build shelters with. We will write a custom essay sample on Satirical Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Yearly, Americans throw away 30. 9 tons of good food; this will make wasteful people feel as if they are actually helping people when they throw away unappreciated food. This also means that there will be plenty of food for the newly housed and employed people. Also, about $1 billion dollars worth of medicine is thrown out each year, so illness will be quelled as well. The new CUTS program is flawless; it resolves the issues of Grinnell 2 vagabondage, employment, and environmental problems. In today’s society, the homeless only get in our way. This is why it is imperative that the CUTS program be accepted. The first step in cleaning up our streets is housing the homeless. We can do this without donating half of our yearly salary to some hopeless program that supposedly builds fancy houses for the lesser people. With the CUTS program, all homeless are sent to landfills where they salvage our waste. This is very beneficiary to both arties of society. The primary goal of the CUTS program is to house every single homeless person in America, and we can do this without taxing the rich to give to the poor. They (society’s privileged few) can now feel good about themselves when they throw away their trash, knowing it’s going to a good place. In our current economic state, it is more important than ever to improve employment rates. The homeless are to blame for a good portion of the unemployment rate. If the CUTS program was to be accepted, the unemployment rate would drop, drastically. A secondary goal of CUTS, which goes hand in hand with the other objectives, is to employ the homeless at landfills across America. Their work would entail searching for waste products. They would only have to salvage 100 lbs of trash a week in order to stay employed and housed. Due to the age of technology, we are learning more and more about our planet. For example, we have learned about how bad America’s gluttony is. With only 6% of the worlds population, Americans generate 35% of the trash and consume 35% of the worlds resources. With the introduction of the CUTS program, who knows what those statistics will look like in just ten years. The program’s participants will be working, getting free Grinnell 3 food, and also helping save the world in the process. With hundreds of people in their own little community landfills sifting through trash and filth, unimaginable amounts of waste could be reused in the future. The CUTS program could resolve three very current issues if it were to be accepted; homelessness, employment, and environmental problems. Although the flawless solution could be considered inhumane, this couldn’t be further from the truth. The humanity comes in because the homeless are not equal to the citizens residing in the upper class, mostly because they do not pay taxes or work. Why should good tax paying people (who work hard for what they have) be forced to give money to people who have nothing and don’t work? Why should those who work hard have to suffer because of the slackers of society? They shouldn’t. They are much better suited working hard, just like the upper class does, and contributing to society, instead of bumming on the streets. Remember, â€Å"one mans trash is another mans treasure†.

Pressure System Essay Example

Pressure System Essay A Pressure system with two resistances Consider a pressure system with tank of volume V and varying pressure P at constant temperature. Fl is inlet flow through resistance RI with source pressure Pl. F2 is output flow through resistance R2 and flowing out at pressure P2. As the flows into and out of the tank are both influenced by the tank pressure, both flow resistances affect the time constant. A typical control problem would be to manipulate one flow rate (either in or out) to maintain a desired drum pressure. Variables: Controlled variable: P Manipulated variable: F2 Disturbance variable: Fl Here we develop a model that describes how the tank pressure varies with the inlet and outlet flow rates. Making a mass balance, Accumulation in the tank = Input flow rate (Fl) Output flow rate (F2) Flows (Ohms law is I = Driving Force Resistance dp dt RIR2 V (Rl+R2) RI +R2 RI R2 ( RI +R2) + ( Rl+R2) rp dP+p = KI Pl+K2P2 Where Kl= (Eq. l) VRI R2 Taking Laplace transform of equation (Eq. l) ps P(S) + P(S) = KI PI'(S) + K2P2(S) P(S) (1+ IPS) = KI PI'(S) + K2 P2(S) 1+1 s + KI P2(S) (Eq. 2) Equation 2 can be represented in a block diagram as below: rps+l rp S+l A Block Diagram of a pressure system with two resistances Assume: RI = 2 rntn,t-n3; R2 v=5rn3 2+4 20 3 6. 6676mtn l. Processing Without Control Where K ? 4 = 0. 667; Assuming step change from 2 m3/min to 3 m3/min in the disturbance variable: S(3S+1) Disturbance response without Control 0. 8 0. 4 0. 2 10 50 time (min) II. Proportional Integral Control for the Disturbance Changes Process: We will write a custom essay sample on Pressure System specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pressure System specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pressure System specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Process Transfer function: Gp(s) = Disturbance Transfer function: Gd(s) = I-I(S) Pressure Sensor-Transmitter (Analyzer): Gm(s) = Km m s+l but negligible dynamics > > > Gm(s) = Km Pm(s) = Gm(s)Pa(s) Block diagram for the pressure sensor-tramsmitter pa(S) m S+l Pm(s) Controller (PI controller): GC(S) = ) pa(S) = Control Valve: GV(S) = KV Pt'(S) o. S+l ; but negligible dynamics r > > > Comparator: E(s) = P sp (s) P m (s) P sp (s) = K m P sp (s) Block diagram for the entire process: Rd(S Psp(s) P sp (s) KC(I + ) pa(S) KIP PLI(S) Where: Y=controlled variable U=manipulated variable D=disturbance variable (also referred to as load variable) P=controller output E=error signal Ym=measured value of Y Ysp=set point sp=internal set point (used by the controller) Yu=change in Y due to U Yd=change in Y due to D Gc=controller transfer function GFtransfer function for final control element (including K , if required) IP Gp=process transfer function Gd=disturbance transfer function